Download a free 2 page practical guide to reducing DNAs in General Practice

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"New insights from science and behaviour change could lead to significantly improved outcomes, and at a lower cost, than the way many conventional policy tools are used."

"Applying behavioural insight to health, a discussion paper written by the Behavioural Insights Team in the Cabinet Office, draws on insights from behavioural science and behavioural economics and shows ways in which health improvements can be made without resorting to legislation or costly programmes."